Sunday, November 11, 2007


TOURISM can be Fiji's answer to many problems.

I have been fortunate to be invited to some tourism workshops where development plans have been highlighted to stakeholders. Fiji has a diversity of tourism products to sell its visitors. Apart from the people, sun and sand, Fiji has so much to offer in terms of art and craft and culture to name a few.

I am proud to be part of some of these workshops highlighting the importance of our culture and everything associated with it. Women have been encouraged to get active by making more products with traditional touch.

The women in Fiji will be able to supply handicraft in various forms creating employment as well as helping keep our culture alive. After several years in fashion designing and my new found interest in art, I am pleased to say that I have contributed to tourism through my Masi bridal designer wear which is loved by all races.

Today I feature one such artwork in masi for Dipti, pictured, who was awarded the "Miss Personality" at the Hibiscus Festival. Dipti's masi outfit for the Fijian/Pacific night was enhanced with rows of feather as well as magimagi and shells.

The bottom skirt had several miniature "iri" or fans with matching feathers and front of the skirt had a curved overlap. The outfit was lined with cotton backing under the masi for continuous strength. I wholeheartedly support Dipti's achievement and she fully deserved the title because her creativity and cheerful personality made my work so easy.

With so many such pageants in Fiji as well as the Pacific and Asia, the demand for the best gowns and ethnic wear would be greater. This can be our chance to cash in.

Fiji has been rated as one of top five inspirational honeymoon and wedding destinations in the world and this would be another chance to show our visitors what we have. There is a whole market of traditional designer wear waiting to be tapped in.

Many that come here end up buying only summer dresses. Shopping in Fiji is a significant tourist activity but you will find that there are lots of imported goods that can be designed and produced.

We can work together to really sell Fiji for its true value. For those of you who have faithfully followed these Sunday features and would like to get involved in a project to sell Fiji, e-mail me on:
Adpted from November 11th, 2007